VMworld 2015 Day 2 Keynote Live Blog


Live blogging if wifi/tethering cooperate…

  • Started off with another cute Cloud Academy video
  • Sanjay Poonen, VP of mobility (or something like that)
    • Every VMware executive is on Twitter
    • Your phone is now the remote control for your life.
    • VMware back with Maritz was the first to introduce the concept of workspace…well….maybe.
    • Believe that VMware has leapfrogged to be a leader in innovation in the Mobility/EUC space.
    • Rated by IDC as the leapfrog leader in this space.
    • Like your XenApp? Keep it…we’ll work with it. But if you want to drop it, we have a “Safe Passage” program to buy your maintenance back.
    • Identity Manager discussion – mobile device becomes your second factor authentication.
    • Now a video about how mobility is no longer a choice but a requirement – various happy customer quotes.
  • Jim Alkove, Microsoft Corporate VP of Windows Enterprise & Security
    • It’s like the Berlin wall coming down to have Jim on stage – Jim is the tall Reagan, Sanjay is the Indian Gorbachev.
    • “VMware loves Windows 10” on the slide
    • Microsoft has opened up Windows 10 for an enterprise solution like Airwatch to manage.
    • Talking about the strength of designing hardware and software to work together – XBOX is an example but also following that idea with Windows 10
    • Jim seems like a very nice guy but struggling a bit with the teleprompter
  • Now back to just Sanjay on stage…
    • New spirit of Enterprise IT – have to work together
    • Must marry Consumer Simplicity & Enterprise Security
    • #VMworld 2015 Keynote are designed after @TEDTalks – interesting. Going for ~20 minute interesting segments. #EMCElect #vExpert
  • Noah Wassimer now on stage with Sanjay – @noahsw
    • EUC CTO and VP Product Management at VMware
    • Officially announcing about how Airwatch can mange Windows 10
    • Last year at VMworld showed AppVolumes in a virtual context deploying 100’s of volumes
    • Sanjay – are you telling me we can do this now in a physical context? Yes!
    • So how deliver on the vision of any application for any device?
    • Showing deploying applications via Airwatch to physical Windows, virtual, Samsung tablet, iPad, Surface tablet
    • Working directly with top 100 app vendors to ensure seamless integration
    • So what about security?
    • Have found  way to connect Airwatch and Horizon into NSX seamlessly
    • Doing it via a security scorecard approach which taps into multiple sources simultaneously
    • Live updates off scorecard to change network security settings on the fly
    • Security all the way from the datacenter to the desktop to the device
    • 3 Key themes…
      • Any Application, Any Device
      • Delightful User Experience on Trusted Infrastructure
      • Digital Workspace & Business Transformation
  • Martin Casado – over all things NSX
    • The network is the application
    • Video case study with IHG
    • So what is network virtualization? Similar to compute virtualization…lays over existing network
    • Helps with provisioning – virtualizes all services of the network but now fully distributed
    • Network virtualization can scales infinitely due to its distributed nature.
    • Announcement of NSX 6.2 yesterday – most feature rich release ever.
      • Tons of features – 20+ shown on the slide.
    • Over 700 customers – 100’s in production
    • Showing customers across many industries – healthcare, communication, education, financial, etc.
    • Some partners are adding things in the virtual infrastructure that can’t be done physically – Palo Alto is a good example.
  • Jacob now on stage with Martin Casado for a demo….
    • “This looks like a creepy sea creature – it’s actually a graphical representation of our dev cloud.”
    • Showing various application tiers and how they’re grouped
    • What do you do when get a phone call that an application isn’t working?
    • Switching over to a custom vRealize Operations dashboard – shows computing, network, storage plus the application tiers
    • “This is a networking talk…so of course the problem will be in the network today”
    • Showing a link level topology on the left – on the right see a problem with a top of rack switches. Drill down from the VM into packet loss into the top of rack switch.
    • Now the security guy calls….you’re not compliant unless put in a next generation firewall – that’s really easy….just apply a firewall policy inside the same tool.
  • Tom Corn now on stage with Martin – Senior VP of Security with VMware
    • How to take a point product and turn it into a distributed service or an infinite service
    • This changes how you write policy – can and should ultimately turn that into a checkbox in the application
    • Security challenge of the coming decade is creating trusted services on top of untrusted infrastructure.
    • Why hasn’t this been done already? It’s seriously hard…real operational challenges. Breaks lots of existing controls – key management problem, distribution problem, etc.
    • Distributed network encryption – in-flight encryption
    • Data at rest encryption – used to be preventing against a hard drive stolen out of a datacenter (compliance checkbox). Now it’s files going across the network…have to look at those scenarios and where they live when at rest.
  • Pat Gelsinger, CEO now on stage
    • My job is to pull these threads of conversation together and give a point of view on the path we’re pursuing.
    • Think about how far we’ve come sine those first days of connectivity.
    • Online today 3.1 billion out of 7.3 Billion – Half the population connected by Q3 2019
    • Mobile share of web traffic is now 33%
    • Connected devices per person – 1995 = 0.1, 2015 = 2.9, 2020 = 5.9
    • We now have so many ways to be interrupted.
    • iOS app industry revenues have passed US film industry revenues.
    • Birdman revenues dominated by Angry Birds revenue.
    • Internet economy = $8 trillion, 21% of Global Growth
    • 5 Imperatives for digital business – things business must at least think about and potentially must do.
      1. Asymmetry in business – ability to dominate a lesser force.
        • Let’s look at symmetry first – take England vs. France in the 1700’s
        • Also saw asymmetry – America vs. England – hit and run, small groups, etc.
        • What about today? Today’s incumbents (and VMware is an incumbent) vs. upstarts. Startups aren’t anything new…
        • Today’s technology gives startups unlimited reach, unlimited access, unlimited scale…..and VC’s give unlimited $$
        • “This is the best time in history to be a challenger of the status quo.”
        • Future of the car – from individual ownership to shared, autonomous vechilces
          • Increase in utilization – 4% to 75% (we hardly use our cars by % today)
          • Shift in cost – CapEx to OpEx
          • Drop in # of cars – 70% decrease
          • Drop in accidents – 5.5M to 1.3M
        • Ripple effect – real estate values (suburbs vs. exurbs), lots of others.
        • Summarize of Imperative #1 – Elephants must learn to dance.
          • Innovate like a startup, deliver like an enterprise.
      2. Professional Era of Cloud
        • The Cloud we have constructed to date – large built similar to current IT
        • Experimental phase of cloud – public cloud vs. private cloud – disjointed, disconnected picture
        • Build an environment of “and” – unified hybrid cloud
        • “It’s no longer the big beating the small, it’s the fast beating the slow.” Eric Pearson, CIO, IHG
        • Building the span (bridge metaphor) to bridge public and private clouds
        • Over the next couple years your business will be taking advantage of multiple cloud tech – lots of SaaS, maybe a couple PaaS, 1-2 IaaS.
        • Post Snowden – accelerated demand for home-grown clouds. Countries demand data to be inside their sovereign borders.
        • First time heard about vMotion was from Mendel in Beijing – that’s had a decade long industry impact.
      3. Security – Protecting people, apps, and data
        • We don’t do security to protect a particular server, router, etc. It’s about protecting people, apps, and their data.
        • Remember the OPM breach? Pat had to replace a couple credit cards…also had a false 1040 filed on his behalf.
        • We spend the bulk of our dollars on products we know don’t really solve our problem.
        • Security spending exploding…not necessarily with corresponding benefits.
        • Virtualization layer provides the “Rosetta stone” sitting in between everything.
          1. Alignment – provides alignment of services to the place where they need to be deliver.
          2. Ubiquity – how to provide trusted services on untrusted devices. Enables architecture for security to be developed.
          3. I missed this one.
        • Side-note on security – must “build it in” vs. “bolt it on”….we’ve always heard that, right? It was because we didn’t really have a place to easily build it in. Believe that virtualization allows us to be twice as secure at half the cost.
        • Marathon Oil is an example.
        • Security Renaissance is here – seize the day.
      4. Proactive Technology
        • Remember the early days of artificial intelligence?
        • AI has had a 30 year gestation. Various terms here are…
          • Symbolics, LISP knowledge, Teknowledge, others.
        • Telling a story about when he worked on the 486 chip – positioned for AI but it was really just making it faster. 486 was a good chip but failure for AI
        • Big predictions take 30 years
        • We’re moving over decades from Reactive to Proactive
        • Medical illustration – injectables inside of people?
        • Today – creepy vs. convenient
        • Tomorrow – invasive vs. invaluable
        • Under the hood – analytics to big data to apps to analytics to big data to etc. etc. etc.
        • Algorithms + data structures = programs.
        • Summary = Automate Everything – Predict (almost) anything.
      5. Tech Extinction
        • 40% of the S&P 500 will disappear in the next 10 years (Wall Street journal)
        • Gel singer thinks that half of the top tech companies will be gone in 10 years
        • McKinsey study showing that average length of a company on the S&P 500 has gone from 90 years to 20 years (or something close to that)
        • We’ve moved to a place where not taking risks is the biggest risk.
        • As a tech expert, this is your time to lead – be an entrepreneur inside your respective businesses.
        • Our commitment is that we’ll be your best partner to navigate this world together.

That’s a wrap!

VMworld 2015 Session Notes – Rethinking Enterprise Storage: The Rise of Hyperconverged Infrastructure

This basically turned into a VSAN & EVO SDDC presentation — improvements in VSAN 6.1 are quite impressive.

  •  Presenters
    • Charles Fan, VMware, Inc
    • Mike Feld, CTO, Baystate Health, VertitechIT
  • Changing world of storage – in Google, Facebook, etc. datacenter see same hardware used for storage, network, and compute
  • Flash is pushing storage hardware to be redone – can’t handle flash.
  • <Lost track for a bit to schedule a VCE briefing>
  • Now walking through VSAN Ready Nodes
  • If that’s not easy enough, you can do EVO:Rail
  • Lots of benefits – up to 50% TCO savings, up to 7M IOPs, scale up or out
  • 2000+ Customers – lots of logos on the slide.
  • Breakdown with graphs about how VSAN saves up to 50% CapEx
  • Top Use Cases for VSAN – VDI, Business Critical Applications, IT Operations, Remote IT (ROBO)
  • Customer Case Study running VSAN….
    • Bay state Health – Springfield, MA, 2nd largest hospital system in MA, 1 MM patients annually, 12,000 employees, EMR = Cerner, Datacenters = 3
    • Lancaster General Health – Lancaster, PA, Member of UPenn Health System, 630 Beds, EMR = EPIC (HIMMS Stage 7 Acute Card Ward), Datacenters = 2
  • What’s new in VSAN 6.1
    • Enterprise Availability & Data Protection
      • Stretched Cluster with RPO = 0, metro-distance
      • 5 minute RPO vSphere Replication
      • Support for SMP-FT
      • Support for Oracle RAC and Microsoft MSCS
    • Advanced Management & Troubleshooting
      • Health-check plugin for HW monitoring, compliance
      • vRealize Operation integration for capacity planning and root-cause analysis
      • Support cloud-native apps
    • New hardware options
      • 2-node clusters for ROBO
      • New SSD HW Options
        • Intel NVMe
        • Diablo Ultra DIMM
  • Beta Preview: Maximize Space Efficiency and Data Integrity
    • Big Feature 1 = Erasure Coding
    • Big Feature 2 = Deduplication
    • Looking at anywhere from 1.5X – 16X capacity increases
    • http://vmware.com/go/vsanbeta
  • Wikibon long-term project of storage market
    • Showing the wikibon graphic projecting the storage market over the next 10 years
    • Showing most storage moving to be server-based or served from the cloud
  • 64 node, 6,400 VM’s, 4.2M IOPs, 500 TB – running live on the show floor (HCI Zone)
  • Encryption – currently a partnership with HyTrust or can do Self-Encrypting Drives (may be somewhat higher cost)
    • Roadmap = encryption coming in the product later.
  • Question – what’s the difference between EVO:Rack and EVO:SDDC? EVO:SDDC replaces the codename of EVO:Rack with a bit more than was announced as part of EVO:Rack last year.

VMworld 2015 Day 1 Keynote Live Blog

Going to live blog..will post updates as we go along if Wifi and/or tethering cooperate….
What’s below is a somewhat blow by blow writeup with commentary – if you want a summary, read Scott Lowe’s blog post here (although his summary stops before we got to Photon and containers).
  • Starting with a video about VMware cloud academy – cute.
  • Carl Eschenbach on stage with cloud apps
    • Over 23,000 people at VMworld, 50k+ attending online, 88+ countries, 6k+ VMUG customers, 7k+ partners
    • 1st even in San Diego – 1200 people
    • 21 people who have been to all 12 VMworlds – Carl is one of them
    • Community of citizen philanthropists – VMware Foundation
    • Join Destination Giveback – #vGiveback
    • Carl’s sportcoat is giving Martin Casado a run for his money – got Martin responding to that on Twitter.
    • Focusing on being ready for any challenge around speed, innovation, productivitity, etc.
    • Helping our customers be ready for 4 things….
      • 1) Run – be ready to run any application
      • 2) Build – traditional applications, containers, etc.
      • 3) Deliver – deliver any application on any device
      • 4) Secure – accelerate networking and security from the datacenter to the device.
    • Goal is to provide Freedom, Flexibility, and Choice
      • We want it to be all VMware but realize that’s not always practical.
      • Embraced Opernstack last year.
      • 2 pronged approach to supporting containers – both on your current infrastructure and also via a totally new stack
    • Want to let you choose the technology, architecture, platform, application, device – we will engage with you.
    • One cloud – not that it’s a single homogenous cloud but rather seamless integration between private cloud and public cloud (might be multiple)
      • This is the Unified Hybrid cloud.
      • Hybrid all the things
    • For users, the distinction between on-premise IT and off-premise IT has already been eliminated. IT has to catch up.
      • Believe that VMware can provide the most powerful Unified Hybrid cloud platform.
    • Everything starts and stops with the application – so we have to keep support traditional applications.
    • Discussing the multiple on-premise infrastructure options – V+C+E, VCE, NetApp, etc. etc.
    • Examples of how VMware is partnering with customers to take advantage of “one cloud, any app, any device” architecture.
      • Automobile manufacturer – monitor and tune customers cars in real time.
      • Telco – voice over LTE much faster
      • Education – securely allowing teachers, students, and parents to access curriculum outside the local districts.
      • Pharmaceutical – 120 years old, big legacy datacenter, needed to move faster so built Software Defined Datacenter (SDDC), first application on was SAP.
    • DirecTV Customer Case Study – starting out with a video – DirecTV
      • Mature market – customer satisfaction is very high.
      • Partnered with VMware since 2008
      • Trying to put more capabilities closer to the customers – unified cloud makes that possible.
      • Need a sudden burst of capacity 3-5 times per year – how do you managet to deliver that?
      • Exclusive contract with NFL – very hard to keep scaling as demand keeps growing.
      • Biggest challenge is trying to support cloud, mobility, and big data.
      • Trying to move away from hardware driven networks.
  • Next section is talking about “Run” – how to run any application
  • Then drill down into “Build” and embrace traditional and cloud native applications.
  • Tomorrow will be Sanjay, Pat, etc.
  • Now into the “Run” section…
    • Video to start it off with executives from IHG, Rent-A-Center, others.
    • Bill Fathers, Exec VP & GM of Cloud Services
    • Is just just trying to connect VMware’s stuff into SaaS? Much longer-term….
    • Trying to solve some of the toughest challenges today….
    • Discussing micro-rental of everything – cars, helpers, pets, etc.
    • Eeeee-volution. Love the accent…
    • Long discussion of mobile platforms.
  • Raghu Raghuram – Exec VP & GM of SDDC – @raghuraghuram
    • Virtualizing networking, storage, and compute to deliver the best experience.
    • Seeing the rise of the hybrid application – part of each app running in private and public clouds.
    • That makes it not sufficient to build just a public cloud or just a private cloud
    • This is basicaly the same messaging as the Partner Exchange keynote – some is word for word the same.
  • Yanbing Li – VP Storage and Availability – SDDC & Cloud SErvices
    • @ybhighheels – looks like she just joined Twitter.
    • New EVO SDDC Manager – has Management (vRealize Suite), Networking (NSX 6.2), Storage (Virtual SAN 6.1(, Compute (vSphere 6)
    • Is this EVO:Rack?
    • Can run at very large scale.
    • Can patch the whole SDDC stack as well as the firmware in the switching?
    • How to extend templates to the cloud? network settings? security settings? etc.
    • Now into a demo showing templates in the vSphere web client – extending it to work between private and public cloud
    • Showing how the templates sync to the public cloud.
    • Network in-between public & private includes 1) Intelligent Routing, 2) Strong Encryption, 3) WAN Acceleration, 4) VXLAN Extension, 5) Direct Connect
    • Now shoing a demo of moving a VM via vMotion between datacenters.
    • VMware is not a “Hotel California” cloud provider where you can never check out.
    • Just showed Cross-vCloud vMotion – first time to see it live.
    • Secret sauce is the hybrid networking capability.
    • Project Skyscraper Tech Preview
  • Bill Fathers back on stage with Yanbing – he’s the slightly more decisive boss.
    • Discussing developed in the cloud native apps –
    • Created a new application in the cloud and linked it back onsite.
  • Bill Fathers – “Wow!!!”…
    • Summary – hopefully shown a new way to think about your cloud strategy –
  • Rodney Rogers, CEO of Virtustream on stage.
    • Announced as the way can get SAP to run easily…
    • Showing XStream – core with the peices around it are 1) Software, 2) Managed Service, 3) Infrastructure as a Service, 4) Advisory Services
    • uVM – Traditional ITO, Standard Public Cloud Model (Wasted Overhead), Our Approach
    • 1 uVM = 200 Mhz CPU, 768 MB RAM, 40 IOPs, 2 Mb/s Bandwidth
    • Create a pool of the uVM’s and then balance things around
    • Perfomance, Automation, Security
      • Automation – Xtstream App Director – Complex Operations, Catalog Offering, App or OS orchestration, Workflow orchestration
      • Security – Chip to compliance security, RBAC, 2 factor auth, tenant isolation, Intel TXT, Encryption, Continuous compliance monitoring,
    • Only 1 of 3 companies in the world to have SAP Premium HEC status
  • Ray O’Farrell – CTO & CDO (Chief Development Officer)
    • “dancing swarm of applications”
    • Focusing on how to bridge cloud-native applicaitions.
    • I’m afraid I’m wearing down on the live blog…
  • Kit Colbert – VP & CTO of Cloud-Native Applications
    • Showing Docker to deploy an application
    • VI Admin only sees the VM’s and not containers
    • Challenges with Containers – different units of management
    • Challenge of partial visibility
    • vSphere Integrated Containers – using jeVM in order to have the container be a peer to a VM inside vCenter
    • One container per VM – VM = container = VM
    • Photon – Linux distro to provide jeVM
    • Summary of vSphere Integrated Containers – ability to run traditional apps inside VM’s and cloud-native apps inside containers side by side on a single platform.
    • Showing Photon demo – to provision containers
    • Showing Kubernetes deployment very easily out of VMware Photon management UI
    • Distribution Options for Photon…
      • 1) Photon Controller – Open Source – Coming Soon
      • 2) VMware Photon Platform – subscription – Private Betas Available in Q3 & Q4 2015
      • 3) Pivotal Cloud Foundry & Photon Platform – Integrated Bundle – Private Betas Available in Q3 & Q4 2015
    • http://vmware.com/go/cnaguide
  • Keynote now wrapping up….that’s a wrap for me.

VMunderground Opening Acts – Careers Panel – VMworld 2015


  • Panelists are…
  • John takes the opportunity early to plug TechReckoning  –http://techreckoning.com
  • If looking for someone to join an organization, what is the top thing you’d be looking for?
    • Dom Delfino – work ethics, personal value, self-starter, hiring people and not machines
    • Kat – ability to think and to adapt to change
    • Keith – wish that hiring managers who came to him asked for that and not just a list of skills.
    • Lauren – ask people doing the interviewing to each focus on a specific category along with general questions
  • So who here is looking for a new job? No one wants to answer….but when Troyer says “raise your eyebrows if you might talk to someone” lots of people raise their eyebrows.
  • How do I know what I’m worth?
    • Kat – if in the same role for more than 5-10 years, you’re probably not being paid what you’re worth.
    • Dom – no one is hiring you, Damiaan. If you look at the salary bands on Glassdoor, they are really wide. See too many people chasing a job for the money – get into a job where paid a lot but are unhappy. I see this with SE’s – “going to leave b/c will get $150k more”…you’re crazy for not thinking about that. Maybe the company is having to throw gobs of money at people b/c it’s such an awful place to work.
    • Lauren – need to know what you’re worth is a mix of stock options, base, sign on, etc. Sometimes can give you non-traditional things to make up for it.
      • If take a title hit and pay hit, need to make sure you’re getting experience that makes up for it.
    • Dom – someone is always willing to pay you more money for the same job. If think you should be getting more and can justify it, go ask before you jump.
    • Lauren – if want to know if you’re really valued, go have that conversation about a raise….and see if they let you walk away.
  • How would you negotiate an internal hire and an external hire? (asking as an employee)
    • Dom – he who mentions money first typically loses. If get through all the interviews, the manager wants you.
    • Kat – much more attractive if have a current job.
    • Lauren – pick what you’re willing to negotiate on and what not willing to negotiate on.
    • Emad – think about base – need to be able to live off that. Factor in cost of living change and relocation cost.
  • What advice would you give to avoid leaving money on the table?
    • Keith – recruiter can ask the money question so you don’t have to ask first.
    • Internal recruiters want to get you in below the amount, external recruiters get a % of the first year salary so are fine with the number being higher as long as it’s reasonable.
    • Dom – if someone is looking to nickel and dime you, don’t go work for them.
    • John Troyer – isn’t it a nerd rule that nerds don’t negotiate? So always ask for a bit of change to see what happens.
    • Kat – express you’re excited about the offer and then negotiate.
    • Dom – if negotiate too much, employer may get tired of it.
  • Emerging Skills – how do you get to where you want to be?
    • John – need to do really well in the job you have now. Also a T-shaped expert – kind of a generalist but also a specialty. Needs to be more like Pi shaped – create more and more specialty legs. Need to be continually building new skills.
    • Lauren – often not hired just for what you can do but also for your network.
    • Dom – “ability to learn new things” is a skill…except for mainframe dads.
  • Key career inflection point?
    • Emad – getting pushed into blogging –
    • John – trying many things over time
    • Dom – building your network – have to do it over the course of your career…network is so important it’s not even funny. Your network is important…but really important for the best positions.
    • Kat – can you do something different in your existing company or do you have to change companies?
  • Do resumes still matter? And what about first impressions?
    • Dom – I’ll read your resume in 5 minutes. Can you spell? Don’t embellish your resume especially on technical things. How many jobs over how long? If someone is a jerk in an interview, they’ll probably be a bigger jerk when you work for them.
      • Story about how Dom was interviewing someone – they were a jerk. He asked them in the second interview about their career (3 years at Avaya, 3 years at Extreme, etc.) – why should I come work for you when you worked at multiple companies that didn’t do well?
    • Lauren – need to be willing to learn to code in some kind of language or scripting. I won’t hire an architect who can’t code at some level.
    • Dom – value prop of someone who can architect a network isn’t as much as someone who can automate that same stuff…which requires coding.
    • John – weird nerd problem….the higher you get, the less hands-on you are. It’s as good to be as hands-on as you can be as high as you can be….
  • Followup – not as much about learning to code and as learning automation tools and automation mindset.
    • Lauren – so much out there you can use to learn to code….not that have to have the best coders but at least can do.
  • Question from audience – you get a new offer, how do you deal with the counter offer?
    • Dom – probably some catalyst to look at new offer. Counters almost never work out…don’t do it.
    • Keith – have seen executives give a counteroffer just to keep someone around, look for a replacement, and then fire that person.
    • Damian – don’t be a jerk on Twitter.

VMworld 2015 Partner Session Keynote

  • Ross Brown on stage (head of partner stuff worldwide)….I’m going to post general items here but not NDA stuff.
    • Only in this role 4 weeks – started as a coder, decided didn’t want to do it, then at TechData. Vendor side with IBM, Citrix, and Microsoft.
    • Been in startups, mid-cap companies in rapid growth, larger companies, etc. Wide range of experience.
    • Best vendors are those who work to reinforce the partner relationship with the customer.
    • Doesn’t like the saying that “partners are an extension of the vendor sales force” – not true. VMware is privileged to be a part of your business but realizes you’re independent companies.
    • Bootcamps yesterday – ran out of space actually.
    • Content previews today of what will see at the general session so you’re ready for customer questions.
    • Want to help you build out out a business where don’t just make money but can do so repeatably & consistently
    • Going for…
      • Predictable Profitability
      • Creating Value in your business
      • Rewarding Healthy Growth
    • Definitely a very financial/business feel so far…which is good given we need to do enough to pay our people & stay in business.
    • Evolution of the Cloud – see 4 phases – it’s interesting how long term this is looking. This is going out to 2030 for the 4th phase.
    • We’re just about done Phase 1 and just into Phase 2 as stated.
    • Seeing major shifts with application scaling approaches
    • Doubling down on hybrid cloud – enable stretching private cloud into public cloud easily.
      • Lots of flexibility, add capacity dynamically + compliance standards + policies that follow the application as it moves.
    • 1/3 of clients will say “this is awesome and we’ve seen how hard it is”, 2/3 will say “so why this is this hard? it’s easy, right?”
    • Also have to persuade developers to develop on the hybrid cloud platform – this makes a ton of sense given how intoxicated developers are with AWS overall.
      • Must address this by offering application services that are attractive to developers.
      • Trying to create an ecosystem by encouraging 3rd party applications.
      • Calling this “Hybrid Applications”.
  • Raghu Raghuram onstage….
    • At VMware 12 years….narrating a bit of the history of applications…..started with one app per server – simple virtualization play.
    • Need a common networking backplane and common management backplane to build a hybrid cloud.
    • Digging into the networking challenges – same application with components in your datacenter and also in your service provider datacenter. Have to maintain this network as the applications move around….and for hundreds of applications.
    • Only way to solve it is network virtualization at scale at both ends….but even that isn’t enough. Working on a hybrid network approach to help with this…
    • Management – consistent tools between public/private/hybrid clouds that can track, deploy, manage across all cloud options. We’re doing great stuff here! 😉
    • Comprehensive, unique, differentiated approach.
    • Cloud is only 1/2 of what customers are thinking about, other 1/2 is Mobility.
  • Sanjay Poonen, EUC president
    • “You complete us” to partners.
    • Saying nice partner things – you extend our reach, give us feedback, extend our solutions in ways we can’t do.
    • Phones are becoming the “remote control” to our life – yep.
    • Customers telling Sanjay “If don’t have a mobile strategy, you can ‘end’ User Computing…get it?”
    • Went out and bought Airwatch to respond to that
    • Identity Management to help with that as well….the next IaaS
    • Identity Management now sitting inside vCenter – tied together like the head to the body.
  • Martin Casado on stage….wins the “best sport coat contest”
    • Video case study for the Tribune –
    • New version of NSX tomorrow – no, I won’t post details.
    • Main business drivers behind network virtualization
      • Automation
      • Security (automation could be part of this)
      • App Continuity – ability to do HA & DR between datacenters
  • Pat Gelsinger on stage
    • Good strategy overview and story – not posting much of it here.
    • Who do you hitch your wagon to?
    • IT industry is not allowing any of us to stand still.
  • Carl Eschenbach – President and COO
    • Doing a one on one with Ross – both sitting down
    • Ross – I came here because of completeness of vision.
    • VMware overhauled it’s approach to ELA’s to be more partner-friendly a couple years ago….evidence of listening to partners. Still need to improve more….
    • Discussing specific programs targeted at helping remove competition between VMware and its partners over services. This is a big deal and could make a huge difference for partners and VMware working together on ELA’s and Professional Services.
    • Reviewing various themes but need to wrap up my notes for next sessions.

That’s a wrap…

VMworld 2015 Session Notes – PAR6421 – Best Practices for Deploying IaaS


So I started to take notes myself but found that Bill Gurling’s notes were way better (@vdingus on Twitter) – I’m publishing them here with his permission (call me his hype man).


Hartman Schoebel
Shannon Wilber
  • Ask the customer what they want?
    • Maybe not – customers don’t know what they don’t know. “Henry Ford’s faster horse”
  • IaaS Lifecycle Whiteboard Workshop
    • Overlays vCAC functionality on the customers process and environment
    • Easily identifies areas of synergy and divergence
    • Provides the customer with full understanding of vCAC
    • Provides VMware with holistic view of the customers needs
    • Workflow:
      • Request
      • Placement
      • Approval
      • Provision
      • Post Provision
      • Management
      • Decomission
  • Admin’s Processes First
    • Focus on automating for the IT admins
    • Simplify the provisioning and repetitive interactions with VMs
    • import and manage existing VMs
  • Use the VMware vRealize Automation published reference architecture
    • Small / Medium, does it matter?
      • Small if not HA or Load Balanced
  • Considerations
    • Load Balancers
      • F5 is common, lots of documentation and reference materials
    • Scale
    • High Availability
      • lots of complexity, leg a / leg b
  • Managing vRA
    • Combine with vRealize Ops and vRA Management Pack
    • Log insight content pack for vRA and turn into events for vRO
Setup and Hardening
  • Base / Small Architecture (from the reference architecture)
    • 2 Appliances not including DB
    • up to 4000 VMs / 100 catalogue items
    • Can add vRealize business as well as app services
  • Backup and Recovery w/ 6.x
    • Required Components
      • SQL Database for IaaS
      • PostgreSQL Database
      • Identity Appliance (SSO)
      • vRealize Automation Appliances
      • Optional – Load Balance
    • Minimize the # of active transactions before you begin the backup and backup all databases at the same time for the most consistent DB backups
    • Internal Installations of PostgreSQL database are not automatically backed up as part of the IaaS backup. You must back the PostgreSQL database up separately.
    • If using snaps, must bring down the appliances prior to snaps to get app consistent snaps
    • Set up PostgreSQL replication if possible, important to this architecture
Upgrade / Migration
  • Potential for upgrade assessment due to dependencies and complexity of vRA upgrades
  • 5.2 => 6.2
    • Requires a migration rather than an in place upgrade due to complexity and significant changes
    • Upgrades from versions prior to 5.2.3 will first need to go to 5.2.3 as a prereq for migrating to the newly created 6.2 environment
    • It is expected and acceptable that there will be some manual reconfiguration required pre and post upgrade
  • 6.1 => 6.2
    • minimal downtime
    • in place upgrade
  • Planning
    • Identify tenants, managed machines, blueprints, provisioning groups, enterprise groups, business groups, fabric groups, reservations and end points and validate dependencies, especially plugins.
    • Identify a migration plan for how the customer will migrate data
  • Upgrading to 6.1
    • Supported upgrade versions
      • vRA 6.0.1
      • vRA
      • vRA6.0.1.2
  • NSX
  • CMDB
  • IPAM – Infoblox most common
  • Storage
  • Configuration Mangement – Puppet / Chef / Salt / Ansible
Configuration of a Provisioning Infrastructure
  • Configuration Steps
    • Add a tenant
    • Configure endpoints
    • Create fabric groups
      • An IaaS administrator can organize virtualization compute resources and cloud endpoints into fabric groups by type and intent. One or more fabric administrators manage the resources in each fabric group.
      • Fabric administrators are responsible for creating reservations on the compute resources in their groups to allocate fabric to specific business groups. Fabric groups are created in a specific tenant, but their resources can be made available to users who belong to business groups in all tenants.
    • Create business groups
    • Create reservations
    • Create blueprints
    • Add blueprints to service catalogue
    • Entitle users
  • Often many cooks in the kitchen
    • Architect / Consultant looking at current technology and operations workflows, potentially conducting full fledged assessments
    • Implementation engineers for vRA, vRO, vRB including necessary customizations and orchestration workflows
    • Engineers assisting with integrations for post provisioning platforms
    • Ongoing management and maintenance of the environment
No troubleshooting…ran out of time.

EMC World 2015 – Day 3 Keynote – Live Blog

Starting soon…there’s a rumor that Apple Watches will be given out for Twitter activity…

Started with Ilumenate again – now Jeremy Burton on stage….

Jeremy Burton

  • Talking about Platform 2 vs. 3
  • Platform 2 = dogs, Platform 3 = chickens
  • You take care of your Platform 2 apps and nurse them back to health.
  • You shoot a Platform 3 app and spin another one up.

CJ Desai, Randy Bias, Chad Sakac, Jeremy Burton

  • In the 90’s lot of talk about data warehouses, today a lot of talk about analytics.
  • Lots of themes going by pretty fast…
  • Cloud Aware – cloud API’s and support various Cloud Stacks
  • Open 2.0 – looking more and more at open source.
  • Rack-Scale Flash Storage –
  1. Announced Data Lakes – Isilon and ECS are part of that.
    • Isilon = Scale-Out File & HDFS
    • Isilon – natively supports a ton of protocols – FTP, NFS, SMB, HDFS, REST, NDMP, HTTP, SWIFT
    • ECS = Scale-out File & Block (uses ViPR & ScaleIO under the covers)
  2. Software Defined Storage
    • ScaleIO
    • Very flexible – can run on bare metal, multiple hypervisors
    • Massive Scalability – the larger you scale, the higher the performance goes
    • Got 100M IOPs from 500 nodes
    • 24x better than Ceph for Response time
    • 7x better than Ceph for IOPs
    • Boom! ScaleIO now free to download – customers would say they used Ceph b/c they could try it for free….so let’s take care of that.]
    • VXRack – can start with 1/4 rack and go up to 1,000 nodes.
  3. Cloud CI – Project Caspian
    • Randy Bias on stage – more Twitter followers than Chad
    • Came over with Cloud Scaling acquisition – wasn’t sure how it would fit at first but saw it when talking to EMC execs.
    • Open Source is about 3 key things
      • Community – bug tracking, getting help from others, etc.
      • Control – if issues can access the code, etc.
      • Vendor Neutrality – if a certain vendor doesn’t work out, you can change vendors
    • So how do we start big with this?
      • Looking at ViPR controller to open source 
    • SAP Global Head now on stage along with Intel & Verizon execs
      • one big concern when went with ViPR were worried about locking. Were pleasantly surprised when heard would open source ViPR controller.
      • Working closely with ECS & ScaleIO
      • Were you skeptical when heard about open-sourcing ViPR? Closed source to open source is hard…have to focus on end user experience.
    • Openstack – now into that…
      • Fastest growing open source community in history.
      • Sponsors = Cisco, Dell, Canonical, EMC, Dell, VMWare, etc. etc.
      • Lot of things on the open stack truck – so many discrete pieces. So how does EMC help people? In what areas?
        • 1) Scalability – Build something scalable or something infinitely scalar.e
        • 2) Third Platform – focus on third platform/next gen apps
        • 3) Hyper-converged – customers want it to be easy/turnkey but also want to scale storage and compute separately.
        • 4) Easy – easy operational model, day to day operations.
      • That’s a hard list of stuff.
    • Project Caspian – Chad Sakac will be running through this on stage in a couple minutes
      • Fun opening video – showing good and bad lifestyle choices with an Apple Watch app poking Chad Sakac or Jeremy Burton about their day to day lifestyle choices.
      • Showing how can bring racks and nodes online very quickly – then scale out apps.
      • 1) Elasticity – helping that with hardware
      • 2) Openstack – help the application scale that way as well.
      • Design Point = Apache OpenStack but could be other OpenStack distros
      • Now into a ScaleIO demo – similar to ones have seen before.
        • Showing multiple tenants and workloads
        • Can throttle individual workloads in various ways – avoid noisy neighbor issues.
  4. NextGen Flash
    1. Going into DSSD – face off match between Bill Moore & Chad Sakac
    2. 15 node Hadoop cluster with DSSD (Bill) vs. 40 node Hadoop cluster (Chad)
    3. Performance test of DRAM vs. SSD vs DSSD – DRAM is 10-15x faster than SSD…DSSD is pretty close to DRAM.
    4. Fun walkthrough of a bakeoff and showing some analytics on Chad’s health – he got taken off stage by media.

That’s a wrap!

EMC World 2015 – Live Blog – Global Partner Summit General Session

Opening with a gentleman – John Maclean – who was an athlete, hit by a truck while running, and paralyzed from the waist down…his story. He wondered if he could ever do anything…married, have children, etc. His father asked him during recovery – “look how far you’ve come – how far can you go?”


He was training for a triathlon and continued – finished a 141 mile triathlon paralyzed from the waist down.  He later married in 2009 and now has a son.

After 25 years in a wheelchair, he’s learning to walk again since last year – is hoping to enter a triathlon as an able bodied athlete. It’s incredibly hard to take 25 years of internal dialogue and reset that.

Incredible. He did.

He did the triathlon – if he could make it one step at a time and keep going, he could do it.

What’s the takeaway? TABB

  • Think
  • Act
  • Believe
  • Become


Now into GPS session items….Greg Ambulos on stage (some items may intentionally be clear if you’re not an EMC Partner)..

  • High intensity opening video…
    • 189 million of Facebook’s users are mobile-only.
    • Mobile drives half of e-comerrce.
    • Spending on cloud computing will grow at 30% CAGR – Goldman
    • By 2020 internet connected devices will outnumber humans 3 to 1.
  • Ambulos telling his first and last story of white water rafting.
    • It’s amazing how we like stories….he went off the raft accidentally and went over a 70 foot falls.
    • He was only focusing on survival.
    • Flash – XtremIO #1 fastest growth platform in the history of IT

<snip>Next section is in Evernote….feels like shouldn’t disclose partner program details publicly. ;-)</snip>

  • Billy Scannell on stage now…
    • We must have the intestinal fortitude to lead the disruption or risk being disrupted.
    • Lead on-prem expansion and off-prem/on-prem portability.
    • Always awkward when the slides get stuck…
  • Chris Riley – Senior VP, EMC Americas Enterprise Sales
  • Jay Snider – Senior VP, EMC Global Alliances

EMC World 2015 – Day 2 Keynote – Live Blog

Coming from the conference floor this time…yesterday was the EMC Elect lounge. Live orchestra again today…this year is interesting with all the small podiums set around the front. Different dynamic but makes it harder to see presenters…

Yes, when you’re inside the bass pulses…feel it.

Jonathan Martin, CMO

  • Recap of highlights from yesterday – attendees, VCE CEO, shots of the Village and folks biking, Solutions Pavilion last night.
  • It’s amazing how high energy an IT conference is…or is that just the music? 😉
  • Joe Tucci starting off today….then various others. Maritz from Pivotal, Gelsinger from VMware. 2 customers – BMW & NBC Universal. Motorcycle racing champion.
  • Lots of things in the village –
  • Broadcasting live on Periscope

Joe Tucci, CEO of the Federation

  • Starting with talking about the Federation – a bunch of Storm Troopers walk on stage…Joe – “let’s try that again” – now light dancers on stage to classic movie music. Thanks to Illumenate.
  • My job is a bit lighter today…more other folks talking.
  • “May you live in interesting times” – you’re living in unprecedented times.
  • Opportunistic part of the current wave is far bigger than the disruptive side of the wave.
  • EMC has made their choice…how do they help partners and customers do that too?
  • Business don’t want to get Uber’d/Tesla’d/Nest’d/Amazon’d to death.
  • Business Imperative #1 – Go on the offense and become digital.
    • Means have to look at new digital era apps.
    • Each app has 1000x more users and each user has 1000x more data.
    • But…..thousands of legacy datacenter, millions of existing applications, cost $billions to build/deploy, generating $trillions in revenues. If take those away, most businesses stop.
    • Challenge = how to lower cost of existing apps/infrastructure/data center while dramatically increasing innovation and performance + new apps.
  • Business Imperative #2 – Laser focus on cybersecurity.
  • Giving choice while not locking you in – it’s expensive and also needs scale.
    • 70,000 in EMC family of companies.
  • Acquisition cost for Nicira/NSX, Airwatch, Pivotal, ViPR/ScaleIO, XtremIO, DSSD -$6B total. It’s negative earnings this year and next year…..serious investment by EMC.
  • Spock (look a like) on stage – Live Long and Prosper – cool end for the first section.

Customer Profile with BMW

  • Jonathan Martin interviewing Dirk Rüger on side stage – BMW IT
  • Discussing BMW integration with phones – manuals, etc.
  • Am close enough to read the teleprompter….it’s interesting how it’s not quite verbatim.
  • Discussing back end analytics as well as accelerating release cycles.
  • Seeing up to 12 times faster development cycles.
  • Predictive Maintenance – very important and something they’re pushing much further into…..sounds like big data analytics to me.

Paul Maritz – Pivotal – Main Stage

  • Going to continue the theme of digital transformation.
  • Must be able to catch changes in flight….and react fast enough to affect that soon enough that it matters. This is “real time” requirements.
  • 5 big focus items – 2 are product/tech driven – 3 are culture/people driven.
    • There are certain technical things you need to learn, certain ways you need to learn how to operate as an organization.
  • 3 big value proportions for Pivotal
    • How to build a new culture – how to get right people and processes to use the underlying new capabilities – Pivotal Labs
    • Apps around Cloud Foundry
    • how to anchor the technology using in major open source initiatives
  • To unpack those…
    1. Pivotal Labs – unique custom apps and data service business
      1. 450 person, best-of-breed custom apps and data team
      2. “Teach customers how to fish”
      3. High demand for deep transformation!
        • Every customer has realized they need to participate in this digital world….and you can’t buy it off the shelf.
        • Business rediscovering product development…which means rediscovering software development.
        • Hospitals realizing they can’t be in illness business alone….but must also be in wellness business. That requires much more integration with peoples’ daily lives.
        • BMW (and other car companies) realizing that the app matters more than the car. Car companies realizing they need to learn to build compelling digital experiences….and do it fast.
    2. Pivotal Cloud Foundry – open source apps platform portable across clouds
      1. Open-source “operating system” for the cloud
      2. Governed by Cloud Foundry Foundation – Federation, IBM, HP, SAP, Intel+40 others
        1. Trying to keep this open with many other companies
      3. Pivotal offers a distribution that is 1) based on open source and 2) subscription business model
        1. This starts to take the ops out of DevOps….makes it easier/faster.
        2. Replace many metrics with one price – per app, per year – any cloud – hybrid/multi-cloud, managed/unmanaged
    3. Pivotal Big Data Suite – comprehensive Hadoop-based open source suite
      1. Suite of software to analyze data at scale
      2. Exploiting powerful, lower-cost infrastructure (appliance and cloud)
      3. Offering collection of data paradigms, present and future
      4. Based on ODP platform:
        1. Common binary-compatible core to Hadoop
        2. Supported by: Pivotal, EMC, Horton, IBM
      5. Open Data Platform – group of 11 vendors – “enabling Big Data to flourish atop of a common core platform”
      6. Highly fragmented world – trying to help you unify over time the many pools of isolated data, data architectures, license models, etc.
        1. Simple, open data suite.
      7. One price – per core, per year – any/all components – Open Source (ODP) – Appliance or Cloud…..this goes into the Business Data Lake
  • Big 3 themes – People & Platform, Open and Open-Source, Federation-aligned
  • Discussion on stage – Maritz and John Roese (CTO of EMC and also Chairman of Cloud Foundry Foundation)
    • How do you avoid getting trapped in the wrong clouds? (since everything will run in a “cloud” something)
    • Lot of competitors teamed up in this….different than anything John Roese has seen before.

Next profile – Jonathan martin with John McGuinness 

  • Motorcycle racing legend –
  • Isle of Man race – little island – get up to 200 miles per hour
    • Time trial, 90 riders
    • Has won Isle of Man Time Trial 21 times…absolutely insane.
  • Why are you so fast? Has something to do with the size of my….well….
  • He wears a biometric suite with a couple hundred sensors –
  • Gathered 700,000 data points from John and his bike in Spain – open-sourced the data set and trying to figure out what makes John so fast.
  • Also using it to help drive motorcycle safety.
  • Collecting first ever data set from this race – he’ll be wearing this suit for the actual Isle of Man
  • Jonathan Martin rode the bike off stage….cool.

Pat Gelsinger – VMware CEO

  • 6th year at EMC World – 3 with EMC, 3 as guest with VMware
  • Brave New IT – no Orwellian references here. 😉
  • This is a good walkthrough….but at the same VMware’s primary vision (not much new here ;-).
  • 3 Industry Imperatives and matching key VMware initiatives
    1. Hybrid Cloud – it’s not a stop along the way, it’s the world we will live in for years to come.
      • We must build the bridges for this.
      • VMware is focusing on this with vSphere on-premise and vCloud Air.
      • “Outside-In Consumption” – New Apps can start in vCloud Air but move back on-presmise. Old Apps can move to vCloud Air and/or have DR in vCloud Air
      • Handled by common underlying architecture – Software Defined Datacenter
      • Showing a customer list of vCloud Air – I love to see customer logo lists but really need to see actual customer use cases and customer spend amounts (we’ve seen very slow adoption of vCloud Air — the price point is too high relative to the features).
      • VMware is taking their next gen SAP and running in vCloud Air….ok, that’s impressive.
      • EMC World application backend is running on vCloud Air.
    2. IT teams that still focus on assembling piece parts are destined to fail.
      • How do I take solutions and quickly productize them.
      • This is the thesis behind the whole Software Defined Datacenter Strategy.
      • Themes are…
        1. Expand virtual compute to all applications
        2. Virtualize the network for speed and efficiency
        3. Transform storage by aligning it with app demands
        4. Management tools give way to automation
      • Vblock, VXRack, VSPEX Blue – see my notes from VCE Partner Advisory Board yesterday (if you’re Sirius/Varrow)
      • Pre-defined services and workflows – goes on top of all the things from VMware/EMC
      • VMware integrated Openstack – trying to take the stability of DRS, HA, SRM, etc. and combine with the innovation and speed of Openstack
        • Will also be available in Enterprise Hybrid Cloud opportunities
    3. Every business must strike a delicate balance between openness and security.
      • VMware NSX is the first answer here.
        • Proven networking for SDDC
        • Agility and streamlined operations
        • Platform for advanced networking and security
      • Microsegmentation – about half of customers are buying NSX for this. This is HUGE.
      • Cloud native application development and new security approaches.
        • Lightwave – Identity & Access Management for these apps.
        • Photon – lightweight Linux OS in the middle of the stack to enable this stuff.
  • That’s a wrap for Pat Gelsigner.

Customer Profile – NBC Universal

  • Deb Gesimondo, SVP Strategy and Architecture – Jonathan Martin interviewing
  • Customer profiles are hard…must make it specific enough to mean something but general enough you don’t lose people.
  • Summary = we’re doing next gen apps + data analytics, it’s cost-effective relative the benefits – we love how Pivotal & EMC are helping us with that.
    • EMC is helping with the engineered solution side so we can focus on the applications.

That’s a wrap!