EMC World 2016 – EMC Elect Meetup with John Roese, EMC CTO

Got here a bit later due to giving feedback to a product manager on MyService360…when I came in, the room was doing introductions and topics were interested in. General topics of interest are around Dell/EMC/VMware, Software Defined Cloud/Storage, NFV – lots of familiar faces in the room.

I’ve sat in several of these sessions (invite only) and John’s perspective is incredible – he’s very candid and often goes off the record when giving background and stories (so I’m leaving out some details below to respect that as I really appreciate his candor).

Starting with NFV discussion – telecom companies can be very “historical”. Tier 1 telecom operators run around $10B/year in CapEx spend and around $40-50B/year in operational spend. Economic models changing due to people pruning off the high revenue sections – total loss of text message revenue which was $10’s of billions of revenue. Couldn’t compete with web scale companies, etc. that can deploy new services far faster than the telco’s…so telco’s said had to adopt agile/hybrid methods to roll out services. Interestingly enough, this looks like the Enterprise shift…but on a much more compressed timeframe.

EMC had to figure out how to engage with people on the revenue-producing side of the business when they’d been working with people on the “cost” side of the business.

Verizon was ready to kick out the whole federation (EMC, VMware, etc.) out at one point. EMC proved to them that they could be relevant – years back Verizon was looking at Cassandra, CoreOS, etc. for a 100 PB infrastructure that was projected to grow at 100 PB per month. EMC showed they could go in, focus on their problems first (using an inside skunkworks team for some custom development), map products to it with some custom adjustment. Turned from being kicked out to being critical in the platform 3 application infrastructure.

Moved EMC Smarts under John Roese from CJ Desai – focusing it on telco’s. EMC is doubling down on Smarts and John really wants input around the product.

Interesting competitive discussion about Huawei – I probably shouldn’t post much of this discussion. 😉 Huawei does well in markets that are more commoditized – not as well in markets where there’s a faster pace of innovation. John Roese interviewed about that here – http://www.zdnet.com/article/emc-unfazed-by-compeition-from-huaweis-young-enterprise-biz/

SDS/SDDC/etc. – have to split out the data storage products to follow the way that data is created/consumed….this is a huge shift from 5-10 years ago. In 5-10 years only about 6% of data will land on transactional storage, etc. – but that will be the most valuable data so worth focusing on. If the majority of data in the future will be landing on software defined storage, EMC doesn’t have enough software defined storage stacks….sounds crazy but true.

Discussing VMware & EMC conflicts – back to the “better overlap than gaps” strategy from Tucci which is still correct. John wants to see more strategic alignment – the term “Federation” has disappeared and it’s now “a collection of strategically aligned business”.

Total addressable market for ScaleIO (all spots where ScaleIO could go) is $8B – that’s a big TAM but it’s stratified across 5 very different segments.

Big shift in EMC messaging around cloud this year – moving away from messaging that you approach cloud by buying/selling a bunch of small components/collection of technologies. Rather you buy/sell a whole platform – packaged up and delivered to you ready to provide a cloud experience. Also explicitly excluded one use case – not going to build an at scale public cloud and compete with Google/MS Azure/Amazon. That means long term vCloud Air will move towards well… 😉 Original aspiration of vCloud Air was to be the “Amazon for VMware customers” but that has changed. Long term strategy is to disintermediate cloud providers who are racing to the bottom around selling abstracted hardware resources.

Amazon spends around $2B for CapEx per year – Dell+EMC will have a $40-50B CapEx supply chain per year. Will be the biggest purchaser of Intel processors, Intel chipsets, hard drives, SSD’s, etc. – could even have strong enough “most favored nation” pricing that might sell to other cloud providers.

Will likely sell a lot of DSSD to at scale cloud providers.

Microsoft is not interested in Windows – they want to win Azure and cloud applications (Office365, etc.). That does NOT compete with EMC…strongly complementary to what EMC wants to do.

Question from Ed Walsh – what will see in the next year specifically? Answer = 3rd platform converged infrastructure (see Project Neutrino announcement from keynote today). Will see customers that panic when realize they don’t have the right hardware/software stack to run 3rd platform apps…so if EMC can wheel in a rack of infrastructure to handle that will be a huge win.

Cisco & EMC relationship? Gotten a lot better in the last year – several off the record examples there. 😉

Awesome perspectives from John – always a valuable session for EMC Elect at conferences and really appreciate Mark Brown coordinating it.

That’s a wrap!

EMC World 2016 – Day 3 Keynote

Got here a bit late due to VCE PTAB on the 5th floor – had to hike down to get a seat in the Analyst section.

Started with a Mission Possible theme – Jeremy Burton in a bowtie, etc.

  • CJ Desai
    • Software Defined strategy has 3 components – 1) ScaleIO, 2) ECS, 3) IsilonSD Edge
    • 1) ScaleIO – 1000’s of nodes, millions of IOPs, Choice of hypervisors and OS, traditional and next-gen apps.
      • Touting StorageReview review of ScaleIO – http://www.storagereview.com/emc_vxrack_node_powered_by_scaleio_review
      • IDC – 505% return on investment, $6.1M business benefits
      • 3x YoY Customer Growth, 25,000+ Users, 345% YoY Growth
    • ECS – 60% lower cost TCO than public cloud competitors
      • Newly added NFS Support, Metadata Search, Data at Rest Encryption
      • User defined metadata – in an IoT scenario can tag data (example = sensor location).
      • 1.4 EB shipped 2015, 15,000+ Users, 133% YoY Growth
    • Isilon SD Edge
      • All OneFS protocols, up to 36 TB scale.
    • ViPR controlled updated – 3.0 available next week.
    • Isilon SDK that leverages platform API available on Github.
  • Now having Siemens and Verizon in a customer walkthrough
    • Larry Rau, Director of Architecture and Infrastructure at Verizon
      • Using Syncplicity
      • Using ECS – ECS gave a compelling TCO over public cloud plus good data control/governance.
    • Frederik Janssen, Director of Global Services at Verizon
      • Wanted to embrace open source – think open source community will create a stronger product in the long term
      • Didn’t look at EMC at first….what changed his mind?
      • Just because like open source doesn’t mean don’t use best of breed products.
  • Video in between with Burton as James Bond getting poisoned.
    • Josh Bernstein – @quityourjoshing – Showing ScaleIO, Mesos, RexRay, RackHD, Rancher – deploying applications quickly
    • Interesting combo of open source + EMC technologies.
  • CJ Desai – Announcing Data Lake 2.0
    • Isilon SD – pull in data at the edge and replicate back to the core via SyncIQ
    • Isilon Cloudpool – can tier from Isilon over to ECS, Azure, Amazon, Virtustream
  • Interview with Jon Landau of Lightstorm entertainment
    • Showing a bit of a backstage version of how Avatar
    • Jon grew up around the movie field – parents made art films.
    • Jim Cameron pushes people to push technology in the service of telling stories.
    • Jim & Jon did things that allowed other people to push further in film-making.
    • The Abyss – first time digital effects ever used in a feature film.
    • Photoshop – developed by John Knoll to do work for The Abyss
    • 1st Avatar film – Weta had 2 PB of storage.
    • Upcoming Avatar film – will be 12 PB of storage
    • Sneak peek – going to stay on Pandora for next movies and explore water, snow, different tribes, etc.
    • Everything Jon does today is digital – illustrates it by letting people see all the EMC equipment they use in their machine room.
    • How do you build Avatar? Sit down and build a world digitally in computers. Instead of turning over to construction people turn it over to digital artists. Jim Cameron holds a virtual camera so he sees the virtual world with the actors in it.
      • Try to give actors a feel for the environment. Had a guy in Hawaii walking his dog and seeing James Cameron filming Sam Worthington with a little camera for some onsite acting site prep and says “Wow…he’s gone downhill.”
  • CJ Desai –
    • Introducing Project Nitro – all flash Isilon architecture with next generation blade architecture
    • Can scale up to a full rack – can scale out to 400 nodes, 1.5 TB/s, 100 Petabytes.
    • Applause during this section.
    • DSSD shipping in March – lot of hardware and software innovation to drive 100 GB/S bandwidth, 144 TB capacity, 100 us latency, 10 Million IOPs
    • Interest in DSSD for 1) Databases & Data Warehouses, 2) Analytics on Hadoop (real time), 3) Custom applications.
    • Quote from Cloudera (fastest Hbase cluster we’ve ever tested).
    • Announcement – DSSD will be available in a rack configuration with (10) Dell servers attached to (2) D5’s
      • 2x IOPS, 2x Capacity, 1/3 Latency
  • Movie showing Bond (Burton) about to get burned by a laser powered by an HP laser jet (jokes about powering revenues via ink sales)
  • Josh Bernstein back on stage to save Bond
    • Showing deploying nodes expanding nodes on site with cloud integration
    • Triggered a “low ink” warning to save him.
  • Burton back on…recap of what have seen so far. We’ve mainly seen storage infrastructure..so what’s above that?
    • Inviting Kit Colbert from VMware and James Waters from Pivotal onstage.
    • Kit talking about companies with mobile apps seeing 30% increase in orders due to easier process to order.
    • Discussing a customer with a hard to operate complex java stack from IBM – making that simpler with CloudFoundry
    • Challenges around going open source internally?
      • Going well but some differences…it’s not a sales rep showing up and presenting something but customers discover things online/at conferences and then engage a vendor.
  • Chad Sakac now on stage – “let’s show technology that doesn’t just save your life but catches the bad guy….it’s all about outcomes”
    • Slower time to market is deadly with cloud native applications.
    • Introducing VxRack System 1000 – Neutrino nodes – meant to be easy way to get started for PaaS and cloud applications
    • Will integrate whole Apache Hadoop ecosystem
    • Native Hybrid Cloud – Turnkey developers platform
      • Creating an engineered platform on top of which can innovate faster.
      • Meant to help bring developers and IT operations teams together – shrink down the speed of innovation.
    • Outcomes, outcomes, outcomes.
    • 3x Faster time to market, 2x boost to developer productivity, 10x improvement operational efficiency
    • Chad is 006.5
    • Doing a demo of the Native Cloud interface along with VxRack Neutrino interface
      • Adding cores to a cloud worked –

That’s a wrap – or I have to head out. 🙂

EMC World 2016 – Day 2 Keynote

  • Nina Hargus, 1st Speaker, CMO
    • Opening recap of yesterday’s events.
  • “Leaders of the Modern Data Center” awards to customers – Jeremy Burton on stage with Nina
    • 1st Award – Wake Forest Baptist Medical Center
    • Congrats to Sheila Hartness with Wake Baptist Medical Center in NC for winning an EMC Leadership award.
    • Lightstorm (James Cameron/Avatar company).
    • Other winners are Calloway, Verizon
  • Intermission video with Jeremy Burton meeting Guy Churchward – now both of them on stage.
    • No gratuitous promotion of Dell today – on another note, here’s my new Dell XPS laptop which is absolutely fantastic – I can’t even remember my previous laptop.
    • Technical Debt – discussing the debt we have locked up in our current applications. CIO’s not giving more money – have to figure out how to compress technical debt so can build up money to modernize.
  • Fidelma Russo, VP for VMAX
    • Discussing VMAX All Flash
    • 1/2 millisecond response time, 4 million IOPs per second, 150 GB/s throughput
    • Up to 4 PB usable capacity in a single system – largest all flash array on the planet.
    • Discussing architecture for flash – 16 TB cache helps by reducing backend writes – increases endurance of the flash drives.
    • Start with Vbricks and can add more for easy scaling.
    • Data services you’d expect – Compression, vVols, SRDF/A, SRDF/S, SRDF/Metro, D@RE, SnapVX, non-disruptive migrations from 5876 code (free capability), cloud tiering via integration with Cloud Array.
    • Two models – 450 (up to 4 Vbricks/engines) or 850 (up to 8 Vbricks/engines)
    • Two software levels F or FX – F = base software, FX = everything.
      • Much simpler than previous VMAX licensing
  • Jeff Boudreaux, Mr. Mid-range – reviewing Unity (next gen VNX)
    • Unity – simple, modern, flexible, and affordable.
    • SUSE Linux under the covers, HTML5 (no Java)
    • Mention of Docker
    • 3x performance, 1/3 space, 1/2 cost
    • Picture on Twitter of what he calls his family portrait – the models and deployment options of Unity – virtual, physical, Vblock, etc.
    • Jeff was the first presenter on stage with a t-shirt + sport combo – kudos! 🙂
    • Now doing a “live” demo – it might be recorded. 😉
    • Showing vVol creation and other items – very clean interface and “clickable friendly”
    • Now doing a pretty fun live green screen walkthrough of Unity hardware with both Jeff and Jeremy
    • 3.8 TB drives now, 7.6 TB drives by mid summer, 15 TB drives by end of the year.
  • Now discussing Copy Data Management (CDM) with Beth and Jeremy Burton
    • Using muffins, croissants, and bagels to describe CDM – just your everyday technology preso using breakfast food. 😉
    • Demo showing eCDM – Copy Data Management interface. It’s not actual product and not just Powerpoint messaging!
    • Interface looks very nice – can auto-discover copies across multiple EMC storage products.
    • 18% of Guy’s revenue went through Converged Infrastructure
  • Chad Sakac now on stage – President of Converged Infrastructure
    • Build vs. Buy Discussion
    • Believe that there’s never a single answer that can solve everyone’s problem.
    • Going into Racks, Rails, and Blocks discussion.
    • Blocks – Blocks – main word is “trusted”.
      • Giving props to Sheila Hartness with Wake Forest Medical Center
      • Melbourne Airport – Vblock to run entire airport.
      • Railroad example
      • Financial – BNP Paribe running Vblocks for private cloud.
      • Blocks are awesome and available in any size you want as long as that size is “big”. What if want to start small?
    • Rails – VxRail is the answer to that question.
      • Start small and grow to a pretty decent amount – 100 VM’s up to a couple thousand VM’s
      • Review of the hardware – pulling blade to show what’s in it.
      • Walking through VxRail interface with Burton
      • Up to 16 appliances/64 nodes
      • App Store – easy installation of various EMC virtual items – vSphere Data Protection, Recoverpoint for VM,
        • Data Domain Virtual Edition coming in May
      • Now moving into Racks…
    • Racks – rack scale systems.
      • 3 Node Types – Flex (some vSphere, some Linux, some KVM, etc.), SDDC (VMware focused), Neutrino (built for )
    • Enterprise Hybrid Cloud – super quick discussion of advanced VMware capabilities + demo of EHC 3.5
      • EHC 4.0 will allow you to provision an individual virtual machine inside the Virtustream cloud.

I had to triage some items around meeting requests so today was a bit less detailed – hopefully a good flavor of the keynote. Lots of tweets + pictures on Twitter as @andriven


EMC World 2016 – Day 1 Keynote

  • First Speaker – Nina Hargus – Chief Marketing Officer now on stage.
    • Reviewing EMC World overall and general goal.
    • Modernize the Industry, Modernize the Data Center, Modernize the <one more thing>
    • Stats – 500 breakouts, 1000 meet ups, 50+ vLabs, 1,700 Proven Professional Exams
    • Use Twitter hashtag #EMCWorld
    • Reviewing Diamond Sponsors – Cisco, Brocade, Dell
    • Standard yet cool video in between speakers – IT is exciting and loud!
  • Video showing Joe Tucci and Jeremy Goulden discussing Joe coming on stage on a hoverboard. Actor comes out on stage on a hoverboard.
  • Second Speaker – Joe Tucci – not really him on the overboard. 😉
    • Video recap of previous EMC worlds.
    • “This is not the end of something great, this is the beginning of something greater.”
    • Shareholders vote and that’s important – but you vote every day with your dollars. You matter most to all of us.
    • There’s times when everything changes in business/industry – this is one of those times.
    • Michael Dell will discuss strategy and then David Goulden will dive down another level.
    • Personal Note – this is the last time Joe will be up here as Chairman and CEO –
    • Joe gets a standing ovation – well deserved.
  • Third Speaker, Michael Dell, CEO of Dell
    • 2001 – 15 years ago – 1st EMC World conference – let’s go back there. $399 first iPod, Intel ships Itanium, 3G networks started.
    • By 2031 200 Billion connected devices – and dealing with/leveraging that data is the challenge of our generation – “next industrial revolution”.
    • Sometimes I wonder if when Skynet takes over we’ll look back at today and laugh. 😉
    • “EMC/Dell will provide cloud native infrastructure operated in a devops model.” BUT “Someone still needs to manage today’s IT infrastructure.”
    • Hearing more and more concerns from customers around security – increasing attack surface.
    • EMC & Dell are the leader in 21 Gartner Magic Quadrants
    • EMC is the most successful company in the industry in incubating new technologies, Dell best at scaling things.
    • “No 90 day shot clock anymore.”
    • Top culture focus in both Dell & EMC based on internal surveys is “customer focus”.
    • As family names go, I’m kind of attached to Dell – company post acquisition will be known as Dell Technologies. The sub brands will be…
      • Dell, Dell EMC, VMware, Pivotal, etc.
      • Enterprise technologies will be known as Dell EMC.
    • To compete and succeed every company must become a software company – David Goulden will walk through that.
    • Competitors are shrinking their way to success – that might just be a poke at HP.
    • Tomorrow is the 32nd birthday of Dell – started in the dorm room in TX
    • Has seen a democratization of IT, computing power, internet access.
    • Merger remains on track under original terms and original timeline.
  • 4th Speaker – David Goulden, CEO of EMC II now on stage.
    • Some people might be concerned that the pace of innovation inside EMC has slowed down – I’ll show you that’s not true.
    • 3 Requirements of modern business are Agility, Efficiency & Speed.
    • $2.7 Trillion spend on traditional IT – need to modernize in order to get money to invest in new applications.
    • No way that a single storage platform could meet all the needs of current workloads.
    • EMC declared 2016 the year of All Flash for primary storage and traditional workloads.
    • EMC as All Flash Array Leader with 40% marketshare.
    • Launch of VMAX All Flash earlier this year (also supports FICON).
    • Announcing Unity – midrange array starting at $20k for all flash configurations, $10k for hybrid configs.
    • Lifetime Maintenance protection, 3 year money back guarantee, Lifetime flash endurance protection.
    • Data Domain – announcing Virtual Edition and also archiving to the public cloud.
    • ScaleIO – continuing to develop, scales to thousands of nodes, foundation of VxRack
    • DSSD – 10M IOPs with 100 microsecond latency with 5U form factor.
      • Later this week will announce can cluster (2) DSSD’s and double all specs.
    • Project Nitro – sneak peek on Wednesday.
    • ECS – Global Object Scale storage.
    • That was an insanely fast run through of the EMC storage portfolio.
    • Now into Converged Infrastructure….
      • 36% Market Share – that was built on the back of Vblock but now is a portfolio as well with addition of VxRail and VxRack.
      • Vblock customers happy due to 1) fastest time to deploy and 2) reliable experience through whole lifetime of the Vblock.
      • Showing Traditional to Cloud Native spectrum – Vblock = traditional, VxRack = cloud native, VxRail – in between.
    • Cloud Solutions – two pieces here…
      • Enterprise Hybrid Cloud – walking through benefits. Sirius has the first EHC certified partner lab in the world.
      • Native Hybrid Cloud – will make your developers love you. More details tomorrow.
      • Virtustream – best enterprise cloud app adoption.
        • Announcing today that Pivotal Cloudfoundry is available as as service from Virtustream
        • Announcing Virtustream storage cloud – S3 compatible storage cloud built on ECS storage
        • How different from AWS? Will have strong integration into existing EMC products.
      • EMC Cloud Strategy = Enterprise Hybrid Cloud, Virtustream, Native Hybrid Cloud. #EMCworld #Emcelect
  • Rodney Rogers, Virtustream CEO on stage with David Goulden
    • General Virtustream review – they started with SAP because it was really hard (“800 pound gorilla application” but they’re pushing into other critical apps.
    • Launching Virtusteam blueprints for Oracle and Epic by the end of the year.
    • Virtustream storage cloud – online next week for Americas, EMEA and APJ during the rest of 2016.
    • Data Domain integration, Isilon integration for tiering.
  • Customer Case Study on stage, Coca-Cola
    • Dominic Wheeler, CIO
    • Historically back end IT was seen as more boring by the business – Dominic sees that changing due to cost savings of newer IT, also really appreciate the flexibility/agility that good IT brings to the business.
    • IT will be critical on executing on the business goals over the next 18 months – that’s exciting.
  • Announcing MyService360 –
    • I love that Kevin is
    • Providing visibility into install base and environment.
    • MyService360 – live dashboard into systems.
    • This looks very impressive at first blush.
    • Available today for customers with maintenance contracts.

EMC World – Here we go!

If memory serves, this will be my 5th EMC World (yes, the last 6 years since joining Varrow and now Sirius have been something of a blur).

Each year at EMC World has been a bit different for me. The first two years I was attending as a senior presales engineer and was heavily focused on session attendance – extracting technical knowledge out of the information that was publicly available and spending time with peers in my company + customers. The third year I’d become EMC Elect which made it partly about sessions+peers+customers but also about Elect private briefings/sessions as well as getting to meet a lot of great people (including dueling it out with Dave Henry for the Twitter reach leadership board). Last year EMC World was literally 1 week after the acquisition of Varrow by Sirius – it was the first year I didn’t attend a single breakout session (I did get a lot of live blogs out of the General Sessions) due to Elect sessions + customer events + lots of meetings with EMC executives (a mix of business & technical albeit more slanted towards technical).

This year looks to be more like last year – I’m really looking forward to spending time with my peers from Sirius (especially since I’m now part of a national company with people spread across the country) and other EMC Elect. In general I’ll be at the EMC Elect lounge whenever I have downtime. I plan to attend all the general sessions and do live blogs (being Elect helps there as can sit in the press area :-). Finally, at last count I had (8) executive meetings/briefings on the calendar along with other Sirius folks. The ones I’m personally most excited about are the VCE Partner Technical Advisory Board and a meeting with Chad Sakac BUT that doesn’t mean the others aren’t looking very worthwhile and appreciate the people who have made time to meet with myself/Sirius.

Like last year, this looks like it will be year with almost zero downtime — “go go go” each day from getting up in the morning until heading to bed.

As I’m typing this on the plane, I’m readying myself for another marathon of a week….here we go! 🙂

VMWorld 2015 – Blog Posts Reference

Just a wrap-up post given I wrote 10 blog posts at VMworld 2015 – keynotes, breakout sessions (1 NDA), and various other items. From a traffic perspective, the keynote blogs and the career panels post got the most traffic.

I want to make sure to specifically thank EMC Elect and Mark Browne for the help in providing a VMworld pass.

For what it’s worth, there was also Zerto NDA session which didn’t make it into a blog post. If you’re a Zerto partner under NDA, let me know.

General Sessions & Keynotes

Breakout Sessions

Here’s to VMworld 2015!

VMworld Session Notes – vSphere Distributed Switch 6.0 – Technical Deep Dive NET4976

Presenters are Jason Nash (@thejasonnash) & Chris Wahl (@chriswahl)

  • Why are you all here? Stuck on Spirit airlines?
  • Some intro’s – skipping past the VMware slides.
  • Jason likes to shoot skeet, Chris likes big hats
  • Free 30 day passes from Pluralsight
  • 2014 Deep Dive – 6 use cases – can’t cover it all in 45 minutes
  • New 2015 Hotness – 1) Granular network guarantees, 2) Using Multiple TCP/IP Stacks, 3) 100% VDS Fueled Data Center
    • Granular Network Guarantees – NIOC 3.0, Setting Guarantees on virtual machines and DPG’s
    • Using Multiple TCP/IP Stacks – Setup a supported routed vMotion environment, Migrate workloads from one vCenter to another
    • 100% VDS Fueled Data Center – How to protect vCenter Server and other dependencies, toss out the standard vSwitch entirely
  • Lots of the audience using vDS today already
  • New in vSphere 6.0
    • NIOC 3.0
    • Multicast (IGMP) Snooping
    • Multiple TCP/IP Stack for vMotion
  • What about the Cisco Nexus 1000V?
    • VMware no longer sells the Nexus 1000V
    • Nexus 1000V is still supported in vSphere 6.0 – needs 5.2(1)SV3(1.4) or later
    • AVS Mode = not supported – will likely get there soon…
    • Official Nexus 1000V official End of Availability – http://www.vmware.com/products/cisco-nexus-1000V
    • IBM 5000V – no one using it
  • Showing all the upgrade paths to get to VDS – need to think about the enhanced LACP mode
  • NIOC 3.0 – “Learn how to do blah blah blah” – Tips and caveats…
    • More guardrails – less fluidity in the data center.
    • The best designs are simple – don’t do it unless you need it.
    • Are you solving a problem? Don’t turn nerd knobs unless solving a specific problem
  • Traffic Placement Engine – read the slide. 😉
  • Bandwidth Admission Control
  • Related Functionality –
  • Live Demo Time!
    • Some things went away with NIOC version 3.
    • Can’t mark traffic classes the same way.
    • Also changes in how network resource pools work – more similar to shares hierarchy.
    • If have these things you can’t upgrade but fixing some of these things can be disruptive (will blip the ports on the vDS).
    • Can’t see NIOC version – oh yes you can.
    • Only Scott Lowe has 40 Gig switches at home.
    • This is like Jason Nash doing a live Pluralsight course with comic relief from Chris Wahl – they should do this format for their Pluralsight course.
    • Can do reservations on a per VM basis
    • Often design NIOC groups on application or tier (gold, silver, etc.)
    • If doing it per VM, tag the virtual machine (with an actual vCenter tag) so easier to find it later
    • Don’t get to fancy with the uplinks and splitting them up.
  • Multiple TCP/IP Stacks
    • previously couldn’t have different default gateways – only first came in in 5.5
    • now it’s in the UI with 6.0 – vMotion is biggest use case along with Storage vMotions
    • this is what allows cross-switch vMotion and cross-vCenter vMotion
    • Congestion Control Algorithms – New Reno & CUBIC
      • CUBIC only built for high speed long distance (coast to coast) – don’t change it unless VMware tells you to.
    • Custom Stacks & vxlan – don’t use it unless need it
  • Cross vSwitch vMotion
    • vDS to vSS is not supported – vDS includes metadata that vSS doesn’t support
    • Doesn’t change IP address
    • Can do any combo except vDS to vSS
    • Don’t forget about Layer 2 – this won’t change your IP #….seriously don’t forget that.
  • Cross vCenter vMotion
    • could do this before but was really cumbersome.
    • Supports shared or shared nothing migrations (if don’t want to buy VPLEX).
    • Even migrates things such as HR, DRS, Alarms, Events
    • Must be in the same SSO domain
    • This is NOT how you go from 5.5 to 6.0
  • Other Requirements
    • Must be Enterprise Plus
    • Must be in Enhanced Link Mode
    • Time sync is super critical
  • Long Distance vMotion
    • Can now vMotion across links up to *150ms* of latency – no more 10ms limit!
    • Keep in mind this can affect VM performance – do this in non-peak hours.
    • Stretching Layer 2 has always been difficult and usually not a great idea.
    • If a really busy VM, will we ever be able to stun the VM successfully long enough?
  • Protecting vCenter with a vDS
    • Can use vDS for everything – but do have to protect vCenter more now.
  • What’s ephemeral? Only half the audience knows…
  • Showing how can shut down vCenter with the thick client on an ESXi host and change its port group.
  • Now into the Q&A…
    • People hoarding the stage for the Pluralsight cards but no questions.
    • Kind of surprised no questions.

That’s a wrap!

VMworld 2015 Day 4 Keynote Live Blog

Last keynote live blog…focused on neuroscience.

  • You’re not gonna hear about cloud in this presentation – people start clapping.
  • Going to hear from people doing cool things…
  • Dr. Fei-Fei Li – Director at Stanford
    • http://vision.stanford.edu/feifeili/
    • Showing video a 3 year old child describing what she sees in photos
    • Has a lot to learn but is already an expert at making sense of what she sees
    • Lots of advances but computers still struggle with what this 3 year old can do.
    • “Even the smartest machines are still blind.”
    • Working on this for the last 15 years – research field = Computer Vision & Machine Learning
    • First have to teach the computer to recognize objects – the building block of our visual world
    • How hard can this be? Showing a cat picture…and cats in different positions…some sitting like humans. Even a household cat can have almost infinite variations to the object models.
    • No one shows children how to see – they do it through their own learning.
    • So what if think of human eyes as biological cameras? Takes a picture about every 200 milliseconds….millions of pictures in the first couple years.
    • This made them realize that they needed a massively larger image set than they’d ever used….so downloaded tons of images from the internet. Used Amazon Mechanical Turk to tag images.
      • 48,940 workers in 167 countries helped to label 1 billion images
    • Coworkers told her not to do this – “go do something more useful”
    • Imagenet – 15,000,000 images in 22,000 categories
    • Convolutional Neural Network – in their lab it has 24M nodes, 140M partners, and 15B connections
    • Showing an interesting map around how car prices correlate with income…but also with crime and even voting patterns
    • Showed a crocodile-duck – and how computer hands that.
    • Improving computer recognition….and maybe have it up to roughly age 3.
    • Closed with a picture of a really happy young boy with a cake – talks about how it’s her son and all the context in the picture that she hopes someday a computer can recognize.
  • Greg Gage, Founder, Backyard Brains
    • Brains have 80 billion cells called neuron
    • Pulled out a cockroach, dunked him in cold water to anesthaetize him, cuts his leg off live.
    • Not going to map a human brain live….but map a cockroach brain.
    • Cuts off the leg, puts pins in it, connects it to a “Spiker Box” – lets us listen to what the neuron impulses sound like as he pokes the leg (because the leg is still sending info to the brain)
    • Now a human onstage…has been at VMworld 12 years. Putting electrodes on his arm.
    • Electromyogram – one neuron connected to one muscle fiber.
    • Do you workout? “Sure”
    • Holding a tenser type thing that can measure how hard can hold something – can see it drop from 75 pounds of force and also mirrored in the electrode output.
    • Now hooking up to 2 people – asking the “puppet” – have you ever lost your free will? “Well, I got married 24 years ago.”
    • Showed 2 people, electrodes on one arm of each person connected through a machine, one person squeezes their hand, the other person’s hand closes and they can’t control it.
    • Really fun presentation…hard to blog it.
  • David Eagleman, Director at Baylor
    • Our reality sits in between the super micro cell stuff and the vast cosmos
    • Color spectrum is a very small part of the electromagnetic radiation spectrum.
    • Snakes can see infrared, honeybees can see ultraviolet. We build machines to see X-Rays, cel phones, etc.
    • Your senses limit your reality.
    • Umwelt (said “umvelt”) – German world for the reality you can see. Each animal is locked into it’s own perceived reality.
    • Truman show – “we accept the reality that’s presented to us”.
    • Reality expanding example – what’s it like to be born blind? If you haven’t had it, you never miss it. Or if a blood hound dog thinking about how humans must feel loss about not smelling all the things a dog can.
    • Focus is how technology can expand our Umwelt and how that can change the experience of being human.
      • “As technology expands our Umwelt, it will change the experience of being human.”
    • Lots of people walking with retinal implants and cochlear impacts (sight and hearing). Scientists thought this wouldn’t work b/c incoming signals would be different than from real eyes or ears.
    • The brain is locked away from the real world – only works on electrical impulses – is an incredible general computation machine.
    • Talking about studies for sight substitution – input on the forehead and tongue from a camera helps blind people practically see (can even throw a ball into a basket)
    • David and his research partner working on helping deaf people hear – has created a vest that translates sound into a complex set of pokes on the back.
    • Showing a video of a totally deaf man – after a couple weeks could take spoken words and understand them well enough to write them on a whiteboard when spoken.
    • This started with sensory substitution but also looking at sensory addition.
    • Showing how did a scrape of all #VMworld hashtag tweets, figure out if positive or negative, then reflects that on the vest, and can tell how conference is going.
    • What about an airplane cockpit? Way too many things being channeled through your eyes that aren’t good at recognizing that kind of data. Your skin can process in parallel…so why not push that kind of information through your skin?
    • Picture of someone piloting a quadcopter with a sensor grid on his back to get input on 9 different things – pitch, yaw, etc.
    • The human umwelt has been unlocked
    • The question is…how do you want to experience your universe?

That’s a wrap….fascinating stuff.

EMC Elect Meetup with John Roese (EMC CTO) at VMworld

John Roese, EMC CTO – 15+ EMC Elect in the room with him as well.
Mark Brown doing the introduction…
  • John starting with chatting about the last session with customers…
  • Talking about 2nd platform and 3rd platform – we’ve now all realized that you’re not going to build the same kind of infrastructure stack for 3rd platform as 2nd platform
    • But if you could sufficiently virtualize you might have a common pool you can pull from.
  • Trending toward that we can reuse components of the stacks – common substrate
  • Less stranded hardware
  • 3rd layer – data persistence layer – still debating how it will work out
    • Some won’t cross domains for economic reasons
    • traditional storage technologies may be over-designed for containers
    • software storage may work for traditional workloads
    • Isilon is a good example of this
  • Definitely not just platform 2 and platform 3 storage architectures
  • Data Protection – what about it?
    • It’s needed in Platform 3 – but most Platform 3 architectures don’t even think about data protection.
    • Are there potentially bad things that happen when Platform 3 cattle or chickens die?
    • What about snapshots in the Platform 3 world? Not really defined yet….but could apply.
    • Possibly entirely new data protection models
    • How do you protect a SaaS app? Or a public cloud app?
    • What happens is Salesforce loses all your data?
    • Data Domain could snap in here in very interesting ways – integration with various cloud apps
  • What about resiliency and reliability of containers?
    • Different approach for enterprise workloads
  • Data persistence will mostly go horizontal
  • Roese asking – do we see blurring of Platform 2 and Platform 3?
    • Security has to live on both sides.
      • Security = stop the known bad, allow the known good, detect the unknown…simple, eh? 🙂
      • Security companies so busy doing virtual security that they haven’t gotten to micro-containerized security.
    • Resource Management Scheme – someone has to run this. Even if build into the application someone has to be notified.
      • Operational Recoery is really being ignored in many conversations.
      • Coolest thing here in the EMC portfolio is Virtustream and it’s MicroVM concept. It’s not a small VM but a unit of consumption.
      • Virtualization gets you to a certain point, aggressive resource management takes you farther.
    • Fairly long discussion of Virtustream and how it’s very important to this conversation.
    • Architectural inconsistency between Platform 2 & 3 – P2 has a mgmt tool at the top, P3 has no tools at the top….it’s API’s and the developer doing DevOps things
  • Opportunity for health managment synergy between P2 & P3 – especially if running bimodal IT
    • Matters when sharing some resources underneath
  • Question about Platform 3 going down to the hardware level for health management – P3 doesn’t really.
    • Working with various customers on this.
  • Data Compliance Issues –
  • Data Placement – any intelligence in the drive for data placement?
    • No…but going to happen in the controller level.
    • May happen in the DPAD group – trying to extend the metadata model to understand data protection.
    • This becomes even more important at exabyte scale – at exabyte scale you can only protect data on write…no way to copy/replicate the data.
    • Leads into how do you do advanced data protection at exabyte scale.
    • Metadata snapshot with WORM like capabilities potentially
  • Discussing genetic data – most personally identifiable data out there.
    • Have to be able to clearly identify ownership of that data for it to be on a common substrate/put it into a common repository.
    • Want to share it but not easy
    • Specific example of the larger question.
  • My thoughts/questions I didn’t ask…
    • When a chicken dies, I eat a chicken sandwich (might have had to be there to understand that one).
    • DD Boost – integration with applications – what about SAP, etc already?
    • VSAN – hardware integration – lost writes – split brain issues with high availability – need a quorum of 3 then….drives up costs
    • Common data planes – VPLEX for primary data, Data Domain for backup/archive data.
      • Cloudbridge & Cloudboost in there too.

That’s a wrap – was a mind bending session covering lots of topics.

VMworld 2015 Day 2 Keynote Live Blog


Live blogging if wifi/tethering cooperate…

  • Started off with another cute Cloud Academy video
  • Sanjay Poonen, VP of mobility (or something like that)
    • Every VMware executive is on Twitter
    • Your phone is now the remote control for your life.
    • VMware back with Maritz was the first to introduce the concept of workspace…well….maybe.
    • Believe that VMware has leapfrogged to be a leader in innovation in the Mobility/EUC space.
    • Rated by IDC as the leapfrog leader in this space.
    • Like your XenApp? Keep it…we’ll work with it. But if you want to drop it, we have a “Safe Passage” program to buy your maintenance back.
    • Identity Manager discussion – mobile device becomes your second factor authentication.
    • Now a video about how mobility is no longer a choice but a requirement – various happy customer quotes.
  • Jim Alkove, Microsoft Corporate VP of Windows Enterprise & Security
    • It’s like the Berlin wall coming down to have Jim on stage – Jim is the tall Reagan, Sanjay is the Indian Gorbachev.
    • “VMware loves Windows 10” on the slide
    • Microsoft has opened up Windows 10 for an enterprise solution like Airwatch to manage.
    • Talking about the strength of designing hardware and software to work together – XBOX is an example but also following that idea with Windows 10
    • Jim seems like a very nice guy but struggling a bit with the teleprompter
  • Now back to just Sanjay on stage…
    • New spirit of Enterprise IT – have to work together
    • Must marry Consumer Simplicity & Enterprise Security
    • #VMworld 2015 Keynote are designed after @TEDTalks – interesting. Going for ~20 minute interesting segments. #EMCElect #vExpert
  • Noah Wassimer now on stage with Sanjay – @noahsw
    • EUC CTO and VP Product Management at VMware
    • Officially announcing about how Airwatch can mange Windows 10
    • Last year at VMworld showed AppVolumes in a virtual context deploying 100’s of volumes
    • Sanjay – are you telling me we can do this now in a physical context? Yes!
    • So how deliver on the vision of any application for any device?
    • Showing deploying applications via Airwatch to physical Windows, virtual, Samsung tablet, iPad, Surface tablet
    • Working directly with top 100 app vendors to ensure seamless integration
    • So what about security?
    • Have found  way to connect Airwatch and Horizon into NSX seamlessly
    • Doing it via a security scorecard approach which taps into multiple sources simultaneously
    • Live updates off scorecard to change network security settings on the fly
    • Security all the way from the datacenter to the desktop to the device
    • 3 Key themes…
      • Any Application, Any Device
      • Delightful User Experience on Trusted Infrastructure
      • Digital Workspace & Business Transformation
  • Martin Casado – over all things NSX
    • The network is the application
    • Video case study with IHG
    • So what is network virtualization? Similar to compute virtualization…lays over existing network
    • Helps with provisioning – virtualizes all services of the network but now fully distributed
    • Network virtualization can scales infinitely due to its distributed nature.
    • Announcement of NSX 6.2 yesterday – most feature rich release ever.
      • Tons of features – 20+ shown on the slide.
    • Over 700 customers – 100’s in production
    • Showing customers across many industries – healthcare, communication, education, financial, etc.
    • Some partners are adding things in the virtual infrastructure that can’t be done physically – Palo Alto is a good example.
  • Jacob now on stage with Martin Casado for a demo….
    • “This looks like a creepy sea creature – it’s actually a graphical representation of our dev cloud.”
    • Showing various application tiers and how they’re grouped
    • What do you do when get a phone call that an application isn’t working?
    • Switching over to a custom vRealize Operations dashboard – shows computing, network, storage plus the application tiers
    • “This is a networking talk…so of course the problem will be in the network today”
    • Showing a link level topology on the left – on the right see a problem with a top of rack switches. Drill down from the VM into packet loss into the top of rack switch.
    • Now the security guy calls….you’re not compliant unless put in a next generation firewall – that’s really easy….just apply a firewall policy inside the same tool.
  • Tom Corn now on stage with Martin – Senior VP of Security with VMware
    • How to take a point product and turn it into a distributed service or an infinite service
    • This changes how you write policy – can and should ultimately turn that into a checkbox in the application
    • Security challenge of the coming decade is creating trusted services on top of untrusted infrastructure.
    • Why hasn’t this been done already? It’s seriously hard…real operational challenges. Breaks lots of existing controls – key management problem, distribution problem, etc.
    • Distributed network encryption – in-flight encryption
    • Data at rest encryption – used to be preventing against a hard drive stolen out of a datacenter (compliance checkbox). Now it’s files going across the network…have to look at those scenarios and where they live when at rest.
  • Pat Gelsinger, CEO now on stage
    • My job is to pull these threads of conversation together and give a point of view on the path we’re pursuing.
    • Think about how far we’ve come sine those first days of connectivity.
    • Online today 3.1 billion out of 7.3 Billion – Half the population connected by Q3 2019
    • Mobile share of web traffic is now 33%
    • Connected devices per person – 1995 = 0.1, 2015 = 2.9, 2020 = 5.9
    • We now have so many ways to be interrupted.
    • iOS app industry revenues have passed US film industry revenues.
    • Birdman revenues dominated by Angry Birds revenue.
    • Internet economy = $8 trillion, 21% of Global Growth
    • 5 Imperatives for digital business – things business must at least think about and potentially must do.
      1. Asymmetry in business – ability to dominate a lesser force.
        • Let’s look at symmetry first – take England vs. France in the 1700’s
        • Also saw asymmetry – America vs. England – hit and run, small groups, etc.
        • What about today? Today’s incumbents (and VMware is an incumbent) vs. upstarts. Startups aren’t anything new…
        • Today’s technology gives startups unlimited reach, unlimited access, unlimited scale…..and VC’s give unlimited $$
        • “This is the best time in history to be a challenger of the status quo.”
        • Future of the car – from individual ownership to shared, autonomous vechilces
          • Increase in utilization – 4% to 75% (we hardly use our cars by % today)
          • Shift in cost – CapEx to OpEx
          • Drop in # of cars – 70% decrease
          • Drop in accidents – 5.5M to 1.3M
        • Ripple effect – real estate values (suburbs vs. exurbs), lots of others.
        • Summarize of Imperative #1 – Elephants must learn to dance.
          • Innovate like a startup, deliver like an enterprise.
      2. Professional Era of Cloud
        • The Cloud we have constructed to date – large built similar to current IT
        • Experimental phase of cloud – public cloud vs. private cloud – disjointed, disconnected picture
        • Build an environment of “and” – unified hybrid cloud
        • “It’s no longer the big beating the small, it’s the fast beating the slow.” Eric Pearson, CIO, IHG
        • Building the span (bridge metaphor) to bridge public and private clouds
        • Over the next couple years your business will be taking advantage of multiple cloud tech – lots of SaaS, maybe a couple PaaS, 1-2 IaaS.
        • Post Snowden – accelerated demand for home-grown clouds. Countries demand data to be inside their sovereign borders.
        • First time heard about vMotion was from Mendel in Beijing – that’s had a decade long industry impact.
      3. Security – Protecting people, apps, and data
        • We don’t do security to protect a particular server, router, etc. It’s about protecting people, apps, and their data.
        • Remember the OPM breach? Pat had to replace a couple credit cards…also had a false 1040 filed on his behalf.
        • We spend the bulk of our dollars on products we know don’t really solve our problem.
        • Security spending exploding…not necessarily with corresponding benefits.
        • Virtualization layer provides the “Rosetta stone” sitting in between everything.
          1. Alignment – provides alignment of services to the place where they need to be deliver.
          2. Ubiquity – how to provide trusted services on untrusted devices. Enables architecture for security to be developed.
          3. I missed this one.
        • Side-note on security – must “build it in” vs. “bolt it on”….we’ve always heard that, right? It was because we didn’t really have a place to easily build it in. Believe that virtualization allows us to be twice as secure at half the cost.
        • Marathon Oil is an example.
        • Security Renaissance is here – seize the day.
      4. Proactive Technology
        • Remember the early days of artificial intelligence?
        • AI has had a 30 year gestation. Various terms here are…
          • Symbolics, LISP knowledge, Teknowledge, others.
        • Telling a story about when he worked on the 486 chip – positioned for AI but it was really just making it faster. 486 was a good chip but failure for AI
        • Big predictions take 30 years
        • We’re moving over decades from Reactive to Proactive
        • Medical illustration – injectables inside of people?
        • Today – creepy vs. convenient
        • Tomorrow – invasive vs. invaluable
        • Under the hood – analytics to big data to apps to analytics to big data to etc. etc. etc.
        • Algorithms + data structures = programs.
        • Summary = Automate Everything – Predict (almost) anything.
      5. Tech Extinction
        • 40% of the S&P 500 will disappear in the next 10 years (Wall Street journal)
        • Gel singer thinks that half of the top tech companies will be gone in 10 years
        • McKinsey study showing that average length of a company on the S&P 500 has gone from 90 years to 20 years (or something close to that)
        • We’ve moved to a place where not taking risks is the biggest risk.
        • As a tech expert, this is your time to lead – be an entrepreneur inside your respective businesses.
        • Our commitment is that we’ll be your best partner to navigate this world together.

That’s a wrap!